We're the UK's largest mutual life, pensions and investment company. When we first opened our doors in 1861, we wanted to help people to help themselves. And it's been our way of thinking ever since.

As a mutual, we're different to other organisations. Our core philosophy is that we exist for one sole purpose – to deliver the best possible experience and outcomes for our customers. So, while a PLC will try to push its resources towards generating greater profit for its shareholders, our actions will always be driven by the long-term best interests of your clients. As we’re run purely for the benefit of our customers, we focus on the things that matter to them – honesty, value and outstanding service.

• Direct access to our experts – face to face, online or on the phone
• Innovative technology designed to support the client/adviser relationship
• A wide range of award-winning products and services
• Helping Hand – a range of services giving your clients practical & emotional support at difficult times

At Royal London, we understand everyone’s unique. That’s why our protection proposition isn’t a ‘one size fits all’.

Our range of flexible cover options through our Menu Plan give your clients choice, as they mix and match a range of covers and benefits so you can be confident you’re building a protection plan that will be as individual as they are.

And with a range of sales tools, support and personal service, we’re dedicated to helping you provide the tailored service your clients will truly value.

Plus, our Helping Hand service gives your clients access to tailored practical and emotional support, so everyone can get the help they need, when they need it.

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